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AVForums Editor’s Choice -Best Smart TV System 2024/25
“8 Years As The Best Smart TV System”
How does LG NANO 4K UHD elevate clarity and detail?
LG NANO 4K UHD is made to reveal rich detail in every scene. Its Nano Detail Enhancer analyzes every frame to enhance contrast, detail, and brightness at a nano level. Sophisticated upscaling algorithms bring up resolution to 4K. Watch your favorite content in sharper, better quality.
4K Super Upscaling brings every frame to life
LG’s powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.
HDR10 Pro
Vivid details, deeper contrast in every scene
Our HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail.
alpha 7 AI Processor 4K Gen8
Meet the powerful and smart alpha 7 AI Processor Gen8
With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.
Why LG AI TV?
LG AI TV optimizes picture and sound while making every day smarter with personalized AI Hub
AI Sound uses sophisticated algorithms to analyze sound and upscale it to create an audio experience that emulates surround sound even without any additional external speakers.
Discover 3 standout benefits of AI Hub
Multi AI Search
Advanced Multi AI search with Google Gemini and Microsoft Copilot
Simply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.
AI Concierge
Get personalized content recommendations and information
AI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.
AI Voice ID with My Page
LG AI TV recognizes your voice and leads you to My Page tailored just for you!
Taken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.
AI Sound Wizard
AI Sound Wizard
Your TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.
AI Chatbot
Knowing the problem before you ask
When your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.
AI Picture Wizard
Making your picture, your way
Advanced algorithms learn your preferences. Based on your selections, your TV creates a personalized picture just for you.
Award-winning webOS now secured by LG Shield
8 Years as the Best Smart TV System
8 Years as the Best Smart TV System
AI Magic Remote
Easily navigate and point like an air mouse to enjoy AI Hub
Control your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.
LG Channels
Endless entertainment for free
LG Channels brings diverse content from various platforms into a single hub for free, making it easier than ever to find content you love. Start watching without hidden costs or installing a top-box.
Smart Connectivity
Home Hub, your all-in-one smart home platform
Home Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across supported smart ecosystems.
Discover limitless masterpieces with LG Gallery+
LG Gallery+
Style your space with a variety of content to choose from
LG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.
BGM with Music Lounge
Set the right vibe with music
Create the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.
My Photos
Easily access Google Photos and showcase your memories
Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.
Information Board
Stay updated with an all-in-one personalized dashboard
See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.
Gallery Mode
Switch from TV to artwork seamlessly
With Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.
Auto Brightness Control
Optimal brightness in any light
Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.
Motion Sensor
Responsive to your presence
Motion detection lets your TV respond intelligently, switching modes depending on whether or not you’re nearby.
Powerful Gameplay
Experience peak gaming with VRR. Get your game on without lag hindering your performance.
FILMMAKER MODE
Watch movies as the director intended
Filmmaker Mode turns off extra processing and preserves the director’s chosen color, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.
WOW Orchestra
Full surround sound system from LG TV and Soundbar in sync
By synchronizing the TV and Soundbar as one, the system expands depth and directionality for a fuller surround experience.
LG UHD AI UA731C 55UA731C0SB 55-inch 4K Smart TV – Key Features
Feature
Description
55-inch 4K Ultra HD Display
Features a large 55-inch LED screen with 3,840 × 2,160 resolution, delivering detailed visuals for movies, sports and everyday entertainment.
α7 AI Processor 4K Gen8
Uses LG’s eighth-generation AI processor to optimise picture quality, sharpness, depth and sound performance across different types of content.
4K Super Upscaling
Enhances lower-resolution content towards 4K quality, improving perceived sharpness, brightness and clarity depending on the original video source.
HDR10 Pro Technology
Enhances contrast, colour and brightness processing for compatible HDR content, producing more detailed highlights and improved picture depth.
Direct LED Backlighting
Uses LED illumination positioned behind the screen to provide consistent backlighting for everyday television viewing.
webOS 25 Smart TV Platform
Provides an intuitive smart entertainment interface with access to supported streaming applications, personalised recommendations and connected features.
AI Magic Remote
Supports motion-based pointing, scrolling and voice commands for convenient navigation, with supported AI functions varying by region and language.
AI Sound Pro
Processes audio to create virtual 9.1.2-channel surround sound effects through the television’s built-in 2.0-channel speaker system.
20W Stereo Speaker System
Features dual-channel speakers with 20W total audio output for everyday television programmes, movies and music.
FILMMAKER MODE™
Adjusts picture processing to preserve the intended cinematic presentation, with ambient light compensation supported for compatible content.
Game Optimizer and Game Dashboard
Provides convenient access to gaming settings, allowing users to adjust picture and performance options while playing.
Variable Refresh Rate (VRR)
Supports compatible gaming content up to 60Hz, helping reduce screen tearing and improve gameplay smoothness.
Auto Low Latency Mode (ALLM)
Automatically selects a low-latency gaming mode when compatible gaming devices are connected.
LG Gaming Portal
Provides access to supported cloud gaming services and games, subject to regional availability, internet connectivity and applicable subscriptions.
Apple AirPlay and Google Cast
Supports wireless streaming and screen sharing from compatible Apple, Android and other supported devices.
LG ThinQ™ Smart Connectivity
Enables compatible smart TV controls and connected-home functions through the LG ThinQ ecosystem.
LG Gallery+
Displays artwork, scenic visuals and ambient content on the television, with available collections and features depending on the service region.
webOS Re:New Programme
Supports four webOS upgrades over five years from the pre-installed version, subject to LG’s applicable update schedule.
Multiple Connectivity Options
Provides HDMI, USB, Wi-Fi and Bluetooth connectivity for compatible gaming consoles, soundbars, external storage and wireless accessories.
Technical Specifications
Specification
Details
Brand
LG
Product Series
LG UHD AI UA731C
Model
55UA731C0SB
Product Type
4K UHD AI Smart LED TV
Screen Size
55 inches (139.7 cm)
Display Technology
4K UHD LED
Display Resolution
3,840 × 2,160 pixels
Backlight Type
Direct LED
Native Refresh Rate
60Hz
Picture Processor
α7 AI Processor 4K Gen8
AI Upscaling
4K Super Upscaling
HDR Technology
HDR10 Pro
HDR Format Support
HDR10 and HLG
Picture Enhancement
Dynamic Tone Mapping
Cinema Mode
FILMMAKER MODE™
Smart TV Operating System
webOS 25
Smart TV Features
AI Search, AI Chatbot, AI Concierge and personalised content recommendations, subject to regional support
Smart Home Connectivity
LG ThinQ™
Wireless Casting
Google Cast and Apple AirPlay
Ambient Display Feature
LG Gallery+
Operating System Upgrade Programme
webOS Re:New
Audio Output
20W
Speaker System
2.0 Channel
AI Audio Processing
AI Sound Pro
Virtual Surround Sound
9.1.2 Channel
Voice Enhancement
Clear Voice Pro
Gaming Features
Game Optimizer and Game Dashboard
Variable Refresh Rate (VRR)
Up to 60Hz
Auto Low Latency Mode (ALLM)
Yes
HGiG Mode
Yes
Cloud Gaming
LG Gaming Portal, subject to service availability
HDMI Inputs
3
HDMI Audio Return Channel
eARC supported
USB Ports
2 × USB 2.0
Wireless Connectivity
Wi-Fi 5 (802.11ac)
Bluetooth Connectivity
Bluetooth 5.1
Remote Control
LG AI Magic Remote
TV Dimensions with Stand (W × H × D)
1,226 × 766 × 275 mm
TV Dimensions without Stand (W × H × D)
1,226 × 711 × 59.8 mm
Weight with Stand
10.5 kg
Weight without Stand
10.3 kg
Packaging Dimensions (W × H × D)
1,380 × 830 × 118 mm
Packaging Weight
14.7 kg
VESA Wall Mount Compatibility
300 × 200 mm
LG 55UA731C0SB 55-Inch 4K UHD AI Smart TV UA731C
The LG 55UA731C0SB 55-inch 4K UHD AI Smart TV combines impressive 4K picture quality, intelligent processing and convenient smart entertainment features in a sleek, large-screen television. Part of LG’s UA731C series, this 55-inch Smart TV features 4K Ultra HD resolution, the powerful α7 AI Processor 4K Gen8, HDR10 Pro and LG’s webOS 25 smart TV platform, making it suitable for everyday home entertainment in Malaysia.
Powered by LG’s α7 AI Processor 4K Gen8, the LG UA731C enhances compatible content through intelligent picture processing and 4K Super Upscaling. The television is designed to optimise image clarity, contrast and sound according to the content being played. Whether watching movies, streaming dramas, enjoying live sports or playing games, the 55-inch display provides an engaging viewing experience.
The LG 55UA731C0SB also features LG AI Magic Remote, AI Sound Pro, Google Cast, Apple AirPlay and LG ThinQ™ connectivity. With built-in streaming capabilities and smart controls, users can enjoy their favourite entertainment, share content from compatible devices and access supported applications directly from the television.
For Malaysian households looking for a modern 55-inch LG Smart TV, the UA731C offers a practical combination of screen size, 4K resolution and smart functionality. Customers exploring the model through Rent-Up Malaysia can enquire about purchase availability, delivery arrangements and applicable warranty coverage. Monthly LG Subscribe™ plans are available for selected LG televisions, although a subscription plan specifically for the 55UA731C0SB has not been confirmed.
Key Features of the LG 55UA731C0SB Smart TV
1. 55-Inch 4K Ultra HD Display with Sharp Picture Detail
The LG 55UA731C0SB features a 55-inch 4K Ultra HD display with a resolution of 3,840 × 2,160 pixels, delivering approximately 8.3 million pixels across the screen.
Compared with conventional Full HD resolution, 4K UHD provides four times the total pixel count, allowing compatible content to display finer details and sharper images.
The television uses Direct LED backlighting and a native 60Hz refresh rate, providing a practical display configuration for everyday viewing.
Key display features include:
55-Inch Screen: Suitable for medium-sized and larger living rooms, depending on viewing distance and available space.
4K Ultra HD Resolution: 3,840 × 2,160 pixels for detailed images from compatible 4K sources.
Direct LED Backlighting: LED illumination positioned behind the LCD display.
60Hz Native Refresh Rate: Supports conventional television broadcasts, streaming entertainment and compatible 60Hz gaming.
HDR Support: Compatible with supported high dynamic range content.
The larger screen allows families to enjoy movies, sports programmes, streaming content and casual gaming together.
Actual picture quality depends on content resolution, compression, internet connection, viewing conditions and the television’s selected picture settings.
2. α7 AI Processor 4K Gen8 for Intelligent Picture Processing
The LG UA731C is powered by the α7 AI Processor 4K Gen8, which processes picture and audio information to improve the overall viewing experience.
This processor supports LG’s intelligent image-enhancement technologies, including 4K Super Upscaling and other picture adjustments.
Its processing capabilities help refine supported content by adjusting image characteristics such as sharpness and contrast.
Practical benefits include:
Improved image processing for compatible video content.
Enhanced clarity and perceived detail.
Intelligent picture adjustments according to supported content.
Processing support for LG’s AI-enhanced sound features.
More consistent image presentation across different viewing sources.
For Malaysian households that regularly switch between streaming platforms, digital television broadcasts and connected entertainment devices, this processor helps manage different types of content.
Picture enhancements vary according to the quality and resolution of the original source.
3. 4K Super Upscaling for Enhanced Picture Clarity
Not every television programme or streaming video is produced in native 4K resolution.
The LG 55UA731C0SB addresses this through 4K Super Upscaling, which uses the α7 AI Processor to enhance lower-resolution content for display on its 4K screen.
The processing system analyses compatible video signals and adjusts picture characteristics to improve apparent detail, clarity and image presentation.
This is particularly useful when watching:
Full HD television programmes.
Compatible online streaming videos.
Older movies and television series.
Broadcast content that is not available in native 4K.
Video playback from supported connected devices.
Upscaling does not convert lower-resolution footage into genuine native 4K source material. The final result depends on the quality of the original video.
However, the feature helps the television present compatible non-4K content more effectively on its high-resolution display.
4. HDR10 Pro for Improved Contrast and Colour
The LG 55UA731C0SB incorporates HDR10 Pro, LG’s picture-processing technology designed to enhance the presentation of supported HDR content.
High Dynamic Range (HDR) technology allows compatible video material to represent a wider range of brightness information than conventional Standard Dynamic Range content.
LG’s HDR10 Pro processing is designed to improve the presentation of contrast, colour and brightness characteristics.
The television supports commonly used HDR formats, including:
HDR10: An HDR format commonly used in compatible streaming content and other video sources.
HLG: Hybrid Log-Gamma, an HDR format used in certain broadcast and video applications.
With compatible HDR content, viewers can enjoy improved differentiation between bright and dark areas, helping preserve detail across different scenes.
Actual HDR performance depends on the television’s display capabilities, content mastering and viewing environment.
The LG UA731C should not be confused with LG OLED or higher-end QNED models featuring different display technologies and HDR capabilities.
5. webOS 25 Smart TV Platform
The LG 55UA731C0SB uses webOS 25, LG’s smart television operating system designed to bring entertainment applications and connected features together in one interface.
Instead of relying entirely on external streaming devices, users can access compatible online entertainment services directly through the TV.
The platform supports popular streaming applications, with availability depending on the Malaysian app catalogue and service provider requirements.
Key webOS features include:
Access to compatible video streaming applications.
Personalised home-screen recommendations.
Smart TV navigation using the AI Magic Remote.
LG ThinQ™ integration.
Supported voice-based controls.
Connected-device management through compatible smart-home features.
Access to additional applications through LG’s supported app services.
An internet connection is required for online applications, streaming and certain smart features.
Some streaming services require separate paid subscriptions.
The availability of individual applications and features may change over time.
6. webOS Re Programme for Software Upgrades
The LG UA731C is part of LG’s 2025 UHD television generation covered by the webOS Re Programme.
This programme is intended to provide eligible LG Smart TVs with major webOS platform upgrades over a longer support period.
For eligible 2025 models, LG describes a programme providing up to four webOS upgrades over five years, based on the original installed operating system.
Potential benefits include:
Access to newer supported webOS features.
Updates to the television’s smart interface.
Continued compatibility improvements for supported applications.
Platform enhancements introduced during the applicable upgrade period.
The exact upgrade schedule and available functions vary by model, region and software release.
Not every feature introduced on newer televisions will necessarily become available on earlier models.
The webOS Re Programme concerns operating-system upgrades and should not be confused with the television’s hardware warranty.
7. AI Magic Remote with Voice Control
The LG 55UA731C0SB supports LG AI Magic Remote, designed to make television navigation more convenient.
Unlike a conventional remote that relies only on directional buttons, the AI Magic Remote provides pointer-style navigation using motion detection.
Users can point towards the television screen, move the cursor and select supported menu items.
Main remote-control functions include:
Point-and-Click Navigation: Move an on-screen pointer to select menus and applications.
Scroll Wheel: Navigate supported menus and lists more conveniently.
AI Button: Access supported LG AI features.
Voice Commands: Use supported voice functions to search or control compatible features.
Smart TV Shortcuts: Navigate supported applications and television settings.
LG’s AI interface also includes features such as AI Search, AI Chatbot and personalised recommendations on supported models and in supported regions.
The availability of specific AI functions and supported voice languages depends on regional services and software.
The AI Magic Remote is particularly convenient for navigating streaming applications, entering search terms and switching between television functions.
8. AI Sound Pro with Virtual Surround Processing
The LG UA731C includes AI Sound Pro, designed to enhance audio playback through intelligent sound processing.
The television features a 20W, 2.0-channel speaker system, providing integrated audio without requiring an external speaker system for basic viewing.
LG’s AI Sound Pro technology processes compatible audio content and supports virtual surround sound enhancement.
The model’s published specifications identify:
20W Audio Output
2.0-Channel Speaker System
AI Sound Pro
Virtual 9.1.2-Channel Up-Mixing
Clear Voice Pro
AI Sound Pro processes the audio signal to create a wider perceived sound field from the available speakers.
The virtual 9.1.2-channel effect does not mean the television contains 9.1.2 physical speaker channels.
Clear Voice Pro is intended to improve the intelligibility of dialogue in compatible content.
These features can be useful when watching movies, dramas, documentaries, news and sports.
Audio performance depends on content quality, room acoustics, listening position and the selected sound settings.
9. Google Cast, Apple AirPlay and LG ThinQ™ Connectivity
The LG 55UA731C0SB supports several connectivity features designed to integrate the television with compatible smartphones and other devices.
Google Cast
Google Cast allows users to send supported content from compatible mobile devices and applications to the television.
This makes it convenient to view videos and other supported entertainment on the larger 55-inch display.
Apple AirPlay
Apple AirPlay provides compatible Apple devices with options for sharing supported video, audio and screen content with the TV.
LG ThinQ™
LG ThinQ™ supports compatible smart-home integration and selected remote-control functions through the LG ThinQ application.
Practical advantages include:
Sharing supported content from smartphones.
Connecting compatible Apple and Android devices.
Accessing supported smart-home controls.
Managing selected television functions through a compatible smartphone.
Integrating the TV with other compatible connected devices.
Supported devices, operating-system versions, network conditions and regional availability affect the operation of these features.
10. Gaming Features with VRR, ALLM and Game Optimizer
The LG UA731C includes features designed to make gaming more convenient on a large 4K display.
Its supported gaming technologies include Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and LG’s Game Optimizer.
Variable Refresh Rate (VRR)
VRR helps synchronise the television’s refresh behaviour with compatible gaming signals to reduce screen tearing.
The UA731C supports VRR within its 60Hz-class gaming capabilities.
Auto Low Latency Mode (ALLM)
ALLM allows compatible gaming devices to signal the television to use a suitable low-latency viewing mode.
Game Optimizer
LG Game Optimizer provides convenient access to supported gaming picture settings.
HGiG Mode
The television also supports HGiG-related HDR gaming settings for compatible games and hardware.
These features make the TV suitable for casual and mainstream console gaming.
However, the native 60Hz panel is not designed to deliver 4K gaming at 120Hz. Customers seeking 120Hz or higher refresh-rate performance should consider a television with the appropriate display and HDMI specifications.
11. FILMMAKER MODE™ for Cinema-Oriented Viewing
The LG 55UA731C0SB supports FILMMAKER MODE™, a picture mode designed to present compatible films and television content closer to the creator’s intended presentation.
Conventional picture modes can apply additional processing that changes the appearance of films.
FILMMAKER MODE is intended to reduce certain automatic picture enhancements, helping preserve characteristics such as:
Original frame-rate presentation.
Intended colour characteristics.
Film-like motion.
The content’s intended aspect ratio and visual style.
LG also promotes ambient-light compensation with FILMMAKER MODE on supported televisions.
This is useful for viewers who prefer a more cinema-oriented picture rather than heavily enhanced colours and motion.
Performance and automatic mode activation depend on the source content, supported applications and selected settings.
12. LG Gallery+ for Personalised On-Screen Visuals
The LG 55UA731C0SB supports LG Gallery+, a feature that allows the television screen to display decorative visuals when viewers are not watching conventional programmes.
Depending on available content and service support, users can select from artwork, scenery and ambient visual content.
The feature can help transform the TV into a decorative display within a living room.
LG Gallery+ supports experiences such as:
Displaying selected artwork.
Showing decorative scenery.
Playing ambient visual content.
Combining compatible background music with visuals.
Personalising the on-screen appearance.
Availability of content and specific Gallery+ functions varies by country, software and service arrangement.
Gallery+ does not change the television’s underlying LCD display technology.
13. Multiple HDMI and USB Connections
The LG UA731C is designed to connect with commonly used home-entertainment devices.
Its published connectivity configuration includes:
3 HDMI Inputs: For compatible consoles, streaming devices and other HDMI equipment.
2 USB 2.0 Inputs: For supported USB devices and compatible media playback.
Wi-Fi 5: For wireless network connectivity.
Bluetooth 5.1: For compatible wireless accessories.
HDMI eARC: For compatible audio equipment.
Optical Digital Audio Output: For supported external sound systems.
The HDMI eARC connection allows compatible soundbars and home-audio devices to receive supported audio from the television.
A suitable LG or third-party soundbar may improve the listening experience for customers who want more powerful audio than the integrated speakers provide.
External audio equipment and compatible cables may need to be purchased separately.
LG 55UA731C0SB Specifications
Specification
Details
Brand
LG
Product Name
LG 55-Inch 4K UHD AI TV UA731C
Model
55UA731C0SB
Product Series
LG UHD UA731C
Product Type
4K UHD AI Smart TV
Screen Size
55 Inches
Display Technology
4K UHD LED-LCD
Backlight Type
Direct LED
Display Resolution
3,840 × 2,160
Total Pixels
Approximately 8.3 Million
Native Refresh Rate
60Hz
Picture Processor
α7 AI Processor 4K Gen8
AI Upscaling
4K Super Upscaling
HDR Processing
HDR10 Pro
Supported HDR Formats
HDR10 / HLG
FILMMAKER MODE™
Yes
Operating System
webOS 25
webOS Re Programme
Supported, subject to programme terms
AI Magic Remote
Supported
Voice Control
Supported functions vary by region
LG Gallery+
Supported, subject to service availability
LG ThinQ™
Yes
Google Cast
Yes
Apple AirPlay
Yes
Gaming Features
VRR, ALLM, HGiG, Game Optimizer
VRR Capability
Up to 60Hz
Speaker System
2.0 Channel
Audio Output
20W
AI Sound
AI Sound Pro
Virtual Audio Processing
Up to Virtual 9.1.2-Channel Up-Mixing
Dialogue Enhancement
Clear Voice Pro
HDMI Inputs
3
USB Inputs
2 × USB 2.0
HDMI eARC
Supported
Optical Audio Output
Supported
Wireless Connectivity
Wi-Fi 5
Bluetooth
Version 5.1
Product Colour
Black
Dimensions with Stand (W × H × D)
1,226 × 766 × 275mm
Weight with Stand
Approximately 10.5kg
Available Screen Sizes in UA731C Range
55-inch and 65-inch Malaysian retail variants
Purchase Arrangement Verified
Outright purchase
Specifications are based on the published LG Malaysia product information and Malaysian model listings. Regional software features and certain accessories may vary.
Why Choose the LG 55UA731C0SB Smart TV?
The LG 55UA731C0SB provides an appealing combination of large-screen entertainment, intelligent picture processing and modern smart TV functionality.
Its key advantages include:
55-Inch 4K Ultra HD Display: Enjoy detailed movies, television programmes and streaming content on a spacious screen.
α7 AI Processor 4K Gen8: Intelligent picture processing helps improve clarity and overall image presentation.
4K Super Upscaling: Enhances compatible lower-resolution content for viewing on the television’s 4K display.
HDR10 Pro: Supports improved HDR picture presentation with compatible content.
webOS 25 Smart TV: Access supported streaming applications and connected entertainment features through LG’s smart platform.
AI Magic Remote: Navigate menus using pointer controls, a scroll wheel and supported voice commands.
AI Sound Pro: Provides intelligent audio processing and virtual surround effects through the built-in speaker system.
Google Cast and Apple AirPlay: Share supported content from compatible mobile devices.
Gaming Optimizer: VRR, ALLM and gaming settings provide useful features for compatible 60Hz gaming.
Modern Living Room Design: A large display and relatively slim television body suit contemporary Malaysian homes.
The LG UA731C is particularly suitable for households seeking a 55-inch 4K Smart TV for movies, streaming, live television and casual gaming, without requiring the premium display technology found in LG’s higher-end OLED and QNED ranges.
LG 55UA731C0SB Price and Purchase Options in Malaysia
The LG 55UA731C0SB is available through selected Malaysian retailers as an outright-purchase television.
Outright Purchase
The published Malaysian retail price for the 55-inch UA731C model is:
Purchase Option
Published Retail Price
LG 55UA731C0SB 55-Inch 4K UHD AI Smart TV
RM1,799
This is a reference price from Malaysian retail listings rather than a confirmed Rent-Up Malaysia selling price.
Actual pricing, product availability, delivery arrangements and warranty coverage should be confirmed before purchase.
Five-Year Subscription Plans
LG Subscribe™ Malaysia offers monthly television subscriptions for selected eligible LG Smart TV models.
However, a verified five-year subscription plan specifically for the 55UA731C0SB has not been established.
Customers interested in a five-year LG Subscribe™ arrangement can enquire about currently eligible LG TV models through Rent-Up Malaysia.
Seven-Year Subscription Plans
A seven-year subscription plan for the 55UA731C0SB has not been confirmed.
Customers should not assume that subscription terms available for LG water purifiers or other appliances also apply to this television.
Promotional Offers
Promotional prices, discounts and purchase benefits vary according to the product, retailer and campaign period.
Any promotional offer should be checked against the current quotation and applicable terms before purchase.
Understanding LG CareShip Service Options
LG CareShip provides maintenance arrangements for selected appliances supplied through LG Subscribe™.
For the LG 55UA731C0SB, a model-specific CareShip package or recurring maintenance schedule has not been confirmed.
Unlike appliances such as water purifiers, a television does not require scheduled replacement of water filters or similar consumables.
Routine TV Maintenance
Routine care for the LG 55UA731C0SB generally involves:
Cleaning the screen gently using appropriate materials.
Keeping ventilation openings unobstructed.
Avoiding direct exposure to water and excessive heat.
Maintaining suitable placement and electrical connections.
Installing supported software updates.
Following LG’s recommended operating instructions.
Customers should avoid using harsh chemicals or excessive pressure when cleaning the screen.
Warranty and After-Sales Support
Warranty coverage is subject to the applicable LG Malaysia warranty policy, product classification and purchase terms.
Customers should confirm the exact warranty period, included services and exclusions for the 55UA731C0SB before completing their purchase.
Where a separate subscription or extended-service arrangement is offered, the scope of that agreement should be reviewed independently of the standard manufacturer warranty.
Delivery and Installation
The LG 55UA731C0SB can be installed on a suitable television cabinet using its stand or mounted on a compatible wall bracket.
Customers should evaluate the available space, furniture dimensions and mounting arrangements before installation.
Television Dimensions and Space Requirements
The published dimensions with stand are approximately:
1,226mm (W) × 766mm (H) × 275mm (D)
The television weighs approximately 10.5kg with its stand.
A suitable television cabinet should provide adequate support for the TV’s weight and dimensions.
Additional space should be allowed for airflow, connecting cables and accessing the television’s ports.
Wall-Mounting Considerations
For wall mounting, customers should select a bracket compatible with the television’s mounting-hole pattern, dimensions and weight.
The supporting wall and installation hardware must be suitable for the combined load.
Professional installation is recommended where the wall structure, wiring or mounting requirements are uncertain.
Electrical and Internet Requirements
The LG UA731C requires a suitable electrical connection.
For smart TV features, customers should also have access to a compatible home internet connection through the television’s supported network options.
Streaming performance depends on internet speed, network stability and the selected content quality.
Delivery Arrangements
Delivery availability, stand assembly, wall-mounting services and installation charges depend on the selected seller and service area.
Customers purchasing through Rent-Up Malaysia should confirm the available delivery arrangements and any optional installation services before completing their order.
Frequently Asked Questions
1. What is the LG 55UA731C0SB Smart TV?
The LG 55UA731C0SB is a 55-inch 4K UHD AI Smart TV from LG’s UA731C series. It features a 3,840 × 2,160 resolution, α7 AI Processor 4K Gen8, HDR10 Pro, webOS 25 and AI Magic Remote functionality. The television supports online streaming, compatible screen casting and gaming features for everyday home entertainment.
2. Is the LG 55UA731C0SB a 4K television?
Yes. The LG 55UA731C0SB has a native 4K Ultra HD resolution of 3,840 × 2,160 pixels. This provides approximately 8.3 million pixels, four times the pixel count of Full HD. For the best viewing experience, use high-quality native 4K video sources, as lower-resolution content cannot provide the same level of original detail.
3. What processor does the LG UA731C use?
The LG 55UA731C0SB uses the α7 AI Processor 4K Gen8. This processor supports intelligent picture and sound processing, including 4K Super Upscaling. Its purpose is to improve the presentation of compatible video and audio content. Actual results depend on the input source, picture settings and content quality.
4. Does the LG 55UA731C0SB support Netflix and YouTube?
The LG UA731C runs webOS 25 and supports compatible streaming applications, including popular services such as Netflix and YouTube. Applications can be accessed through the television’s smart platform, subject to Malaysian availability. An internet connection is required, and some streaming services require separate subscriptions or user accounts.
5. Does the LG 55UA731C0SB come with an AI Magic Remote?
The LG UA731C supports LG’s AI Magic Remote, featuring pointer-style navigation, a scroll wheel and access to supported AI features. The included remote package should be confirmed with the seller, as LG notes that supplied accessories can vary by market and configuration. Certain voice and AI features also depend on regional language support.
6. Can I connect my phone to the LG 55UA731C0SB?
Yes. The television supports Google Cast, Apple AirPlay and LG ThinQ™, allowing compatible devices to share supported content or access selected TV functions. Both the television and smartphone may need to use a compatible network configuration. Supported features depend on the mobile device, application and operating-system version.
7. Is the LG 55UA731C0SB suitable for gaming?
Yes. The television includes gaming features such as VRR, ALLM, HGiG and Game Optimizer. These can improve convenience when using compatible game consoles or other gaming devices. However, the native display refresh rate is 60Hz, so this model should not be selected specifically for 4K 120Hz gaming.
8. Does the LG UA731C support Dolby Vision or Dolby Atmos?
The confirmed picture specifications identify HDR10 and HLG support, along with LG’s HDR10 Pro processing. Dolby Vision support has not been verified for this model. The TV includes AI Sound Pro with virtual surround processing, but this should not be confused with a confirmed Dolby Atmos decoding capability or a physical multi-speaker surround system.
9. How good is the sound on the LG 55UA731C0SB?
The television has a 20W, 2.0-channel speaker system with AI Sound Pro and Clear Voice Pro. These features provide integrated audio processing for general television viewing. For customers who prefer stronger bass, greater volume or more immersive movie sound, a compatible external soundbar may be worth considering.
10. What are the dimensions of the LG 55UA731C0SB?
The published dimensions with stand are approximately 1,226mm wide, 766mm high and 275mm deep, with a weight of around 10.5kg. Customers should check that their television cabinet or mounting location provides sufficient space and support. Wall-mounted installations also require a bracket compatible with the TV’s mounting specifications.
11. How much does the LG 55UA731C0SB cost in Malaysia?
The LG 55UA731C0SB has been advertised by Malaysian sellers at an outright purchase price of RM1,799. This is a retail reference price and not a confirmed Rent-Up Malaysia quotation. Actual selling prices, availability, delivery charges and promotional arrangements should be checked with the selected seller before purchasing.
12. Can I get the LG 55UA731C0SB through LG Subscribe Malaysia?
LG Subscribe™ offers monthly payment arrangements for selected LG televisions, but a specific subscription plan for the 55UA731C0SB has not been verified. Malaysian listings currently identify the model as an outright-purchase product. Customers who prefer monthly payments can enquire with Rent-Up Malaysia about other eligible LG Smart TV models and available subscription terms.
Get the LG 55UA731C0SB Smart TV from Rent-Up Malaysia
The LG 55UA731C0SB 55-Inch 4K UHD AI Smart TV combines a large 4K display, intelligent picture processing and convenient smart entertainment features for modern Malaysian households. With the α7 AI Processor 4K Gen8, HDR10 Pro and 4K Super Upscaling, it is designed to deliver clear and engaging images across supported movies, television broadcasts and streaming content.
Its webOS 25 platform, AI Magic Remote, AI Sound Pro and compatibility with Google Cast and Apple AirPlay add everyday convenience, while features such as Game Optimizer and FILMMAKER MODE provide viewing options for different entertainment preferences. The UA731C is a practical television choice for customers seeking 55-inch 4K entertainment with modern smart connectivity.
Explore the LG 55UA731C0SB with Rent-Up Malaysia to enquire about purchase availability, current pricing and delivery options. Customers interested in monthly subscription plans can also compare other eligible LG Smart TVs available through Rent-Up Malaysia.
LG 55UA731C0SB 55-Inch 4K UHD AI Smart TV Malaysia
